Déjeuner sur l’herbe

Campaign “Le Déjeuner sur l’Herbe” for the Mûre et Musc Perfumes by L’Artisan Parfumeur

The Brief
To celebrate the Mûre et Musc collection, L’Artisan Parfumeur sought an elegant and evocative visual campaign that captures the essence of the fragrance and its refined universe. The objective was to create an artistic narrative around the perfume, blending heritage with modernity.

Our Involvement
Inspired by Monet’s Le Déjeuner sur l’Herbe, we devised a contemporary staging of this iconic work, enhanced by the presence of Alice Moireau. The shoot took place in the natural setting of the Chalet de l’Olivet, creating an atmosphere that is both intimate and timeless.

Technical Specifics
We managed the complete production of the campaign, including artistic direction, casting, directing, and photography. The photographer captured a series of lifestyle images, while the video was conceptualized as a sensory narrative, adaptable into dedicated capsules for each fragrance in the collection.

Format and Adaptations
The campaign was designed for social media and adapted into various formats to enrich content channels:

• Main Film – 38 seconds (16:9)
• Social Media Capsules – 15 seconds (9:16, 1:1)
• 30 Packshot and Lifestyle Visuals